Tornos launches exclusive food tour brand

(TRAVPR.COM) INDIA - October 2nd, 2019 - Tornos has been known for its experiential and innovative tours since the last 25 years of its being. It is now launching a new brand, ‘Gastroutes’ focusing primarily on culinary experiences and curated food tours in India. 

Gastroutes will be a focused brand of Tornos that will benefit from the expertise of the company already in this domain. The brand will have a separate identity in terms of logo, website and management. Gastroutes will be focusing extensively on food itineraries in India and will be one of its kind to share its expertise with other tour companies who wish to operate their tours in this domain. Gastroutes will be one umbrella to curate city food walks, Indian cooking experiences, Indian street food and stand-alone restaurant recommendations. Serious culinary travellers and foreign chefs intending to explore and even learn Indian cuisine, will be the target markets for Gastroutes that intends to position itself in the niche area of gastronomy tours.

Prateek Hira, CEO of Tornos is upbeat about the launch of Gastroutes and believes that it will be able to tap focused food tour market that is quite mature world over, but is still in the nascent stage in India. Prateek said, “Micro specializations and experiential tours is what will drive growth in tourism now in a stiff OTA driven markets”. Prateek adds, that gastronomy is a subject that is close to his heart and to operate food tours it requires a great deal of research at micro levels. By way of this highly focused brand the gap between the supply and the demand of such a highly specialised product will be bridged. 

Indian inbound tour industry is actually going through a rough patch, not only due to a stiff online competition but also because of not being innovative enough to extend markets and offer niche products to existing markets. Specialised niche products such as ‘Gastroutes’ is the way to go for the Indian inbound businesses.  

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