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MORRISON’S ROGUE RIVER LODGE AND ROGUE WILDERNESS ADVENTURES MERGE TO OFFER GUESTS MORE ROBUST OUTDOOR RECREATION OPTIONS
Industry: Adventure       

New Company Plans to Become Major Oregon Destination Developer

(TRAVPR.COM) USA - 4th March, 2016 - Rogue Wilderness Adventures™, an Oregon-based rafting, hiking, fishing and wine adventure company, today announced its merger with Morrison’s Rogue River Lodge. 

Built in 1945 and in the same family for the last 50 years, Morrison’s Rogue River Lodge is much more than just an “Orvis Endorsed Fly Fishing Lodge.” It is a comfortable and stunning destination set on five, green acres along one of the most famous “wild and scenic” rivers in the country. 

As part of the merger process, the lodge added Shannon Johnson as general manager with 27 years in the hotel industry; most recently at the Plaza Hotel in Ashland, Oregon, home of the famous Oregon Shakespeare Festival. 

“Bringing the two companies together will enable us to build our reputation as a unique and superior outdoor recreation destination throughout the West,” said Brad Niva, president of Rogue Wilderness Adventures. The merger enables us both to increase our capacity to offer visitors and guests a diverse menu of recreation and accommodation options; pairing the historic lodge with: rafting, hiking, fishing, bird-watching, sightseeing, photography; and, regional wine tours.”

Niva will be president of the river and recreation company and in charge of new product development. He grew Rogue Wilderness Adventures 300 percent over ten years by leveraging the region’s many outdoor recreation opportunities; including the recreational and “wild-and-scenic” Rogue River.

About Rogue Wilderness Adventures:

Founded in 1973, Niva bought Rogue Wilderness Adventures from the original owners in 2006 and turned the storied outfitter and river guide firm into something more: a top-flight destination developer and outdoor experience provider. Rogue Wilderness Adventures is a Sunset Magazine “Best of the West” finalist; a TripAdvisor “Certificate of Excellence” winner (2015); and, has a rare, five-star rating from hundreds of real-life TripAdvisor reviewers.  The firm offers travelers, explorers and outdoor adventurers a wide-variety of options including: multi-day trips, one-day trips, half-day trips, group trips, gourmet floats, rafting-based hiking trips, wishing (wine & fishing) trips; as well as world famous Steelhead angling trips.  www.wildrogue.com or call: (800) 336-1647. 

About Morrison’s Rogue River Lodge:

Located on the spectacular Rogue River in sunny, southern Oregon, Morrison’s is the region’s premier rafting, fishing and hiking resort. Lodgings include suites, cabins, and lodge rooms on the river or along Taylor Creek. Guests enjoy the fine dining served up by our restaurant’s executive chef, often, weather-permitting , on the outside deck overlooking the river. The lodge features a great room with a fireplace and view of the river; a shaded deck on the river; five acres of beautiful surroundings including a private beach and a heated swimming pool; as well as basketball, volleyball and tennis courts. Golfers will appreciate the small putting green (there’s horseshoes for the rest), and bicycles are always available for rent. The lodge is open from May 1st to October 31st every year. www.morrisonslodge.com

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