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Industry: Eco Travel Provides the Eco-conscious Traveler with an Online Booking Platform to Search and Filter more than 5200 Green Hotels Based on their Certified and Verified Green Practices and is the First to Compensate the Carbon Emissions of All Overnight Stays of its Customers at No Additional Cost

(TRAVPR.COM) GERMANY - March 6th, 2015 - GreenHotelWorld, a new hotel booking platform operating from the Netherlands, Switzerland and Spain, yesterday announced its official launch at the ITB in Berlin, the world’s leading travel trade show. With its unique “Green Rating” algorithm, GreenHotelWorld assures that green hotels certified by the highest-quality eco-labels are given the highest priority to consumers. It is the first hotel booking platform that sorts hotels by certified green practices and compensates the carbon emissions of all overnight stays of its customers at no additional cost! “There are many green hotel certification labels with different focus, quality and credibility out there,” said Robert Boer, founder of GreenHotelWorld. “Our Green Rating algorithm helps the eco-conscious traveler to search and filter through these labels and select hotels based on their certified and verified green practices.” At, customers can filter search results by a hotel’s verified green practices such as the protection of the environment, social responsibility, support for local economy and/or preservation of cultural heritage.

GreenHotelWorld has systemized the standards introduced by the Global Sustainable Tourism Council (GSTC) to determine its green practices categorization. The GSTC serves as the international body for establishing and managing standards for sustainable tourism and is recognized as the accreditation body for green hotel certification labels.

“We provide the eco-conscious traveler with a platform to filter more than 5200 hotels in 107 countries by their green practices,” said Willem Blom, co-founder and head of Business Development and Partnerships. “And if you cannot find a green hotel in your preferred destination, we provide you with more than 120,000 other options through our partnership with Expedia. To assure you a green stay in these hotels as well, we compensate the CO2 emissions of all your overnight stays at no additional cost.”

GreenHotelWorld has partnered with myclimate, one of the world’s leading providers of voluntary carbon offsetting measures, to calculate and compensate the CO2 emissions of its users’ bookings. “At the end of each year, we ask myclimate to audit our bookings and determine if we have compensated sufficiently based on our estimated average of 26,6 kg per overnight stay”, said Robert Boer. “We are really happy with the projects myclimate has selected for us in India, Kenya and Nicaragua because they combine CO2 compensation with poverty alleviation.”

“Our goal is to make green traveling the new status quo and that next to location, price and availability, the hotel’s green practices become as important,” said Jonas Casanova, who leads the Technology team at GreenHotelWorld. “We want to appeal to all eco-conscious business and private travelers in the world to become our ambassadors, fans, followers and customers to make this green impact together.”


GreenHotelWorld BV was founded in 2014 in the Netherlands by Robert Boer and Willem Blom. After 10 years in the banking industry, Robert quit his Senior Manager job at a big-4 consultancy firm in Switzerland, to dedicate himself full time to GreenHotelWorld. Willem is Founder and Managing Partner of the Netherlands’ most successful online marketing agency, Expand Online. As winner of the Deloitte Fast50 and FD Gazelle Awards as the 2nd fastest growing company in the Netherlands, he is responsible for GreenHotelWorld’s business development. Both founders are driven by their strong belief that greening the travel industry will accelerate the transition to an economy based on both sustainability and profitability.


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