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Industry: Vacations       

Jeffrey Morris takes on the role of Director of Marketing at Florida-based vacation club.

(TRAVPR.COM) UNITED STATES - December 29th, 2014 - staySky Vacation Club, a new membership-based vacation program by Florida-based hotelier and Management Company staySky Hotels & Resorts, has announced the appointment of Jeffrey Morris as its new Director of Marketing to oversee marketing initiatives, including lead generation programs to assist the increase of sales at its preview centers.

staySky Vacation Club recently launched, with four resort options in Orlando’s thriving tourism district for vacation club members to choose from, or more than 3,000 additional resorts worldwide through its affiliation with global exchange company Interval International.

Morris graduated with a degree in public administration from the University of Central Florida. He has more than 12 years of experience as a sales and marketing professional in the vacation ownership industry, working in leadership positions for major brands, such as Island One Resorts, Celebrity Resorts and most recently Westgate Resorts. With a strong background in sales revenue optimization and internet marketing, Morris has a proven track record of success. His results-driven attitude is ideal for spearheading the marketing initiatives of the newly launched staySky Vacation Club.

“The most important lesson I’ve learned while working in the vacation ownership industry is that the customer is the most important factor,” Morris says. “I truly believe in creating and delivering memorable vacation experiences that guests will remember forever. As the director of marketing for a start-up I’m looking forward to creating new programs from the ground up, nurturing those programs and watching them flourish.”

In his new role, Morris will be responsible for enhancing the overall marketing strategy of staySky Vacation Club to increase sales and vacation club memberships. He will be overseeing in-house marketing initiatives, creating member referral programs and implementing internet marketing strategies to generate quality leads.

“Jeff is an outstanding addition to our management team,” says Jack Chevrier, vice president of Sales and Marketing, staySky Vacation Club. “His leadership skills, combined with his commitment to customer service and stellar track record in Internet marketing, will be a tremendous asset to staySky and its members.”

As tourism booms, staySky Vacation Club’s launch couldn’t have come at a better time. With resort offerings such as Lake Buena Vista Resort & Spa, which is ranked as one of the Top 10 Best Family Friendly Hotels In United States according to, and a collection of other resorts in the popular International Drive area, the vacation club is destined for success with families looking to enjoy the nearby theme parks and attractions.

staySky Vacation Club takes the hotel vacation experience to the next level by offering accommodation that ranges from one bedroom condos to four bedroom townhouses with up to 2,170 square feet of space and can sleep up to ten guests.

About staySky Vacation Club

staySky Vacation Club is a membership-based program offering superior quality vacations worldwide in addition to its own four Orlando, Florida-based resorts: Lake Buena Vista Resort Village & Spa, Hawthorn Suites Lake Buena Vista, staySky Suites-I Drive Orlando, and Enclave Suites. For more information visit


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