The purchase will also allow Apartment Barcelona to absorb the company’s portfolio of properties which will be advertised across its different websites
(TRAVPR.COM) SPAIN - April 25th, 2014 - Barcelona, April 22nd, 2014 - Apartment Barcelona, a leading apartment rental company for both short and long-term stays in Barcelona, has recently acquired DesigBarcelona.com, a holiday accommodation website. The purchase includes Desig’s real estate portfolio, which consists of 250 properties in the Catalan capital and surrounding areas.
Apartment Barcelona will maintain and develop the Desig Barcelona website, which is available in six languages. The company will also incorporate the portfolio of properties advertised on DesigBarcelona.com into its own websites: ApartmentBarcelona.com, CometoBarcelona.com and KeyApartments.com.
“The acquisition of Desig Barcelona allows us to consolidate our company’s position as a market leader in the tourism and real estate industries in and around Barcelona,” said David Aguilar, Managing Director at Apartment Barcelona. “The owners of the properties advertised on Desig Barcelona and the clients who reserve their accommodation on this website can continue to enjoy Desig’s services, as well as the comprehensive range of services offered by the Apartment Barcelona group.”
A leading company in Barcelona’s tourism industry
The purchase of Desig Barcelona forms part of the growth and diversification of Apartment Barcelona. The company currently offers a variety of services from holiday accommodation and long-term rentals to real estate sales, with a client base which includes not only local residents but also visitors to the city looking to invest in property.
Moreover, in 2013 Apartment Barcelona acquired Barcelona Connect, a free monthly magazine published in English. The magazine aims to provide visitors to Barcelona with an innovative and varied tourist guide including current news, maps, up-coming events and recommendations on the best restaurants, bars and activities in the city.
Barcelona Connect prints 10,000 copies each month. The magazines are distributed throughout the city at various strategic touristic locations.
“As well as offering the largest portfolio of holiday rental properties on the market, we distinguish ourselves by offering our clients and partners exciting synergies between our different lines of business in order to offer a broad, comprehensive and high quality service,” explains Sandra Roig, Marketing Director at Apartment Barcelona.
Desig Barcelona: a project for the future
The Apartment Barcelona team will manage the Desig Barcelona website, expanding its sales channels and services through the group’s own sites and affiliations. What’s more, Apartment Barcelona has acquired the properties which Desig Barcelona managed exclusively.
Apartment Barcelona will also control the Desig Barcelona blog and the company’s social media platforms which currently have thousands of followers from around the world, thereby continuing to communicate to clients the best tips and advice for those visiting the Catalan capital, and promoting Barcelona as one of the world’s top holiday destinations.
About Apartment Barcelona
Apartment Barcelona is an online apartment agency specialising in apartment rentals for days, weeks, months and years, as well as apartments for sale. The agency offers a wide variety of rentals in and around the city, from luxury apartments in Barcelona to studios, and from beach and Eixample apartments to Ramblas apartments. For more information on the company, discounts and special offers visit www.apartmentbarcelona.com.
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