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Today’s wanderlust women are discovering the thrill of adventure travel through organised group tours, without the loneliness or danger of travelling solo

(TRAVPR.COM) AUSTRIA - April 4th, 2014 - Inspired by bestselling novels such as Eat Pray Love and experiencing more financial freedom due to rising earnings, women with a case of wanderlust are now more willing to try solo travel than ever before. And they’re not just headed to the beach. Recent numbers from online group tour agency TourRadar show that women now account for over two thirds of all solo travellers booked on adventure tours, including challenging trips to climb Kilimanjaro, cycle through Europe or build houses in Central America.

“Many financially secure women have the urge to travel and no longer feel the need to wait for the right partner to accompany them,” says TourRadar CEO and co-founder Travis Pittman. “But they don’t want to go from travelling ‘alone’ to being ‘lonely,’ and their families sometimes worry about safety issues. That’s why they’re choosing to go with group tours, which offer the thrill of adventure travel without the potential loneliness or danger of going completely solo.”

While first-time solo female travellers tend to join group tours for the duration of their holidays, more experienced solo females often use shorter tours to kickstart their trips and later continue on solo. Some solo females choose to join group tours along the way in order to visit a certain destination that would otherwise be difficult or impossible to visit alone.

TourRadar's stats also show that solo females are likely to spend more on bookings than solo males, which suggests a willingness to pay for peace of mind. The safety and security of group tours quell worries in both first-time solo female travellers and their families.

Whether travelling solo or with a travel mate, anyone interested in group tours will be excited to note that they can save €50 off their first tour booking by signing up for a TourRadar member’s profile, and can collect massive ongoing rewards through the new TourRadar referral program. Visit for more information.

About the company: TourRadar is an online travel agency specializing in group travel. Travis and Shawn Pittman founded TourRadar in 2010 with the vision of helping travellers find & book their dream trip and to make lifelong friendships along the way. Since then TourRadar has evolved into an industry-leading online platform that provides a seamless and effective booking process, genuine consumer tour reviews and engages travellers to meet each other before the trip departs.  Find out more at

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Name: Anna Cmaylo
Company: TourRadar
Phone: +43 1 890 9828
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