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A lyf Less Ordinary: lyf in Collingwood, Melbourne launched by The Ascott Limited
Industry: Food/Dining       


lyf Collingwood Melbourne is envisaged as a place where leisure travellers can mix and mingle with business travellers and where friends can catch up over a coffee before going in search of a perfect lunch.

Located in the hippest corner of the hippest neighbourhood in Melbourne, lyf Collingwood is a two-minute walk to Smith Street, the world’s coolest street according to global culture bible Time Out, and a 10-minute tram to the CBD.

lyf features 105 studio rooms with a choice of the One of a Kind or Two of a Kind studios offering custom-designed living spaces for mates or colleagues travelling together. The set-up includes two side-by-side studio rooms with a shared communal kitchen space decked out with SMEG appliances.

Through #lyfxart, guests can discover Melbourne’s Street art right within the property. Think custom murals by contemporary artist Mysterious Al adorning the property’s walls and most strikingly, a giant piece on the building’s exterior which can’t be missed. Each unit also boasts a bespoke wallpaper design by the artist.

There’s a networking lounge, free barista-made coffee for Ascott Star Rewards Members, high-speed Wi-Fi, a communal kitchen and a laundry space with an old-school arcade-style game machine.

Shermaine Chong, lyf champion, AKA lyf Residence Manager, said the lyf concept recognised travellers just want more. “Start-ups and technopreneurs don’t just want a conference room — they want fun, creative spaces, and the opportunity to explore. They want to bond and network organically.”

Travelling doggos are welcomed under the CollingWOOF Canines package with a bed, blanket, and food bowl for their stay plus a welcome pack including a treat and toy.

For a well-planned stay at these Collingwood serviced apartments, the Once in a lyf Time Experience package includes two nights in a One of a Kind studio, a welcome cocktail or brew on check-in and a bespoke local experience curated by the lyf Guards.


  • SAY HI: Staffed by expert “lyf Guards”, the 24-hour reception offers complimentary barista-made coffee for members of Ascott’s loyalty programme Ascott Star Rewards.
  • CONNECT: Social lounge in the ground-floor lobby with high-speed Wi-Fi and charging outlets.
  • BOND: Communal kitchen equipped for making a simple breakfast or an impressive three-course meal.
  • WASH & HANG: Launderette with washers, dryers, and an arcade-style game machine.
  • COLLAB & WHITE ROOM: Small meeting and multi-purpose rooms for hatching plans, hosting presentations and brainstorming.
  • COLLINGWOOF CANINES: Amenities for doggos who enjoy travelling include a bed, blanket, food bowl, treat and toy.

For more information and details, visit:


Johann Khairi

Manager, Brand & Marketing

The Ascott Limited.


Tel: +6591807776

Please contact the person or company listed above for information regarding the content of this press release. are not the issuers of this press release and are not responsible for the accuracy of the content.
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Name: Johann Khairi
Company: lyf Collingwood Melbourne
Phone: +6591807776
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