TourBirds announces launch of newest service for Hotels

(TRAVPR.COM) INDIA - October 12th, 2011 - Services Offered

Sales
• Travel Segment – Inbound & Domestic Travel Market
• Corporate Segment–(MICE) Meetings, Incentives, Conferences, Events &
Business Travel
• Leisure Events Segment–Weddings, Film shoots, Lifestyle Events
• E marketing
• Corporate
• Travel Agents
• Tour Operator
• Consortia
• Global Account Management

Marketing
Marketing activities include tradeshow management, roadshows, public/media relations, electronic marketing, advertising plans and promotions. Our highly motivated sales team develops, plans and implements the sales and marketing to ensure achievement of revenue goals by tapping into key relevant market segments.

Our marketing is made effective through following SMART marketing techniques. While delivering sales, we build brand and increase visibility by creative and measureable marketing activities with trade and non trade partners.

The following are the broad marketing activities that we undertake in:
• Advertising (travel magazines, travel fairs, Out-of-home)
• E- Marketing (e-newsletter going out to Hotel Associations, Tour
Operators, Corporate, government travel and tourism organisations)
• Familiarisation Tours
• Internet Marketing (SEO, Social Media)
• Trade Show Participation (all major inbound, outbound travel fairs
at different locations in India)

Brand Positioning
It is our endeavour to work towards ensuring that each of our clients should be able to achieve and maintain a leadership position in the segment they operate in. We work towards being able to position the brand keeping in mind its target audience by developing and implementing specific positioning strategies.

Public Relations
Based on product parameters and requirements we develop a comprehensive public relations activity plan to build our clients profile and increase visibility. We work closely with the media in developing product specific stories and try to ensure our clients get prominent exposure in each of them.

Press Conferences and Media Events can be organized to promote new products and developments and we have the resources to look after the entire logistics of any such event. 

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