Lina Patel appointed as account director of FusePump’s travel marketing services

(TRAVPR.COM) UNITED KINGDOM - September 14th, 2011 - FusePump, the product marketing solutions provider, has announced the appointment of Lina Patel as Account Director, Travel. Lina brings a wealth of experience of travel partnerships together with deep industry knowledge and a proven business track record. FusePump has seen significant growth in the travel industry over the past nine months, working with several well-known travel companies including lastminute.com, Thomas Cook, Thomson, First Choice, Club Med, Viajes El Corte Inglés and Flybe.

Lina joins FusePump from lastminute.com, where she held the position of Group Head of Affiliates and Partnerships for EMEA. While at lastminute.com Lina worked with partners and affiliates across a range of digital disciplines including search, CPC, and retargeting resulting in channel sales growth of over 230%.

“I am delighted to be joining the FusePump team,” says Lina. “FusePump has established an unrivalled reputation with travel brands and their partners and I look forward to helping the company build on the wealth of opportunities that exist. Online partnership marketing is more important than ever for travel brands and it is vital they have the right suite of marketing tools available, particularly those associated with product feeds and data.”

Travel brands continue to build much closer strategic relationships with their online marketing partners. They are constantly seeking ways to increase conversion rates, eCPC (effective cost per click) and sales volumes through all their online marketing channels. FusePump simplifies the process of integration between travel brands and their partners while providing them with all the information, functionality and business intelligence they need to market their products effectively.

“With the rapid growth in our travel sector business, we recognised a need to bring in additional experience to support this” comments Lee Brignell-Cash, Managing Director, FusePump. “With more than ten years’ experience in sales and marketing and invaluable knowledge of partnerships marketing in the travel industry, Lina was the natural choice for the role.”

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About FusePump:
FusePump creates, manages and integrates product data feeds to maximise revenue from online marketing and eCommerce applications. High-quality data feeds increase product visibility and sales conversion for clients and enable consumers to find exactly what they’re searching for. FusePump provides an end-to-end service meaning our technology doesn’t demand any technical knowledge or management time on the part of our clients.

We partner with affiliate networks, digital marketing agencies and publishers, and serve clients in the retail, travel and mobile sectors – including Argos, John Lewis, lastminute.com, Orange and Thomas Cook. FusePump is experienced in the following channels: Affiliate Marketing, Google Shopping, Dynamic Advertising, Comparison Shopping Engines, PPC Automation, Social Media and Mobile Commerce.

Visit: http://www.fusepump.com/

FusePump media contact:
Amy Redhead
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 274 1348
E: amy.redhead@aspectuspr.com
URL: www.aspectuspr.com

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