SkyparkSecure has again seen record breaking growth in a challenging travel industry environment. With many travel companies reporting ongoing trading difficulties, SkyparkSecure has continued to outperform even their own ambitious targets for 2011

(TRAVPR.COM) UNITED KINGDOM - August 10th, 2011 - SkyparkSecure has again seen record breaking growth in a challenging travel industry environment. With many travel companies reporting ongoing trading difficulties, SkyparkSecure has continued to outperform even their own ambitious targets for 2011.

SkyparkSecure has experienced a 40% growth in sales from 2010, and has seen total daily transactions records broken on several occasions in 2011. The firm uses an innovative bespoke and robust online booking engine developed by its own software team. The system, SkypanelEngine, is so flexible that it enables sales campaigns to be automated and encompasses emerging marketing methods such as Social Media platforms.

The company website skyparksecure.com has experienced a 90% growth in conversion rates so far this year in comparison to the same period in 2010 with transactions also up a staggering 118.62%. July 2011 saw the highest ever monthly transactions total with a massive 53% growth on the same period last year.

Peter Brooks, Head of online marketing at SkyparkSecure, stressed the importance of innovation and technology:

"We have always been first movers with regard to the latest technology and in spite of our remarkable growth we feel we are still at an early stage in our development. Our plans for the next few years have unlimited potential with the mobile, social media, product range and software development projects we have already placed into our roadmap".

"It will soon be possible to book your parking, hotel, lounge, car hire or transfer in one visit from your computer, tablet or mobile using the new SkyparkSecure site. Customers want an easy to use, robust website with in-built security and genuine customer service"

"I'm pleased that the company is outperforming our own ambitious targets but it really is only the start of what will be a significant contribution to the development and innovation of the online travel industry over the next few years".

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