The London Hotels Insight blog specialises in providing genuine "inside info" on London hotels and in picking up on the latest trends in the city’s hotel scene. It has just published a summary of the best kiddies’ promotions and amenities on offer at London hotels this summer.

(TRAVPR.COM) UNITED KINGDOM - August 4th, 2011 - Surveys show that London hotels are currently performing very well, but that has not stopped several of them from pursuing a rather novel business strategy this summer.

Expert blog London Hotels Insight has picked up on a burgeoning trend: reel in the kids and hope that the parents (and presumably their fat wallets) will follow.

While it’s true that the city’s luxury hotels lay on special children-friendly amenities during the long holiday every summer, it seems that this year the trend has accelerated. There appears to be a full-scale charm offensive in progress aimed at children across all age groups.

Some of the most striking examples picked up by London Hotels Insight include:

• A boutique London hotel that is laying on a special “kiddies’ cinema”, with 2 seatings per day targeted at different age groups - including popcorn, juice and sweeties. The movies on offer include favourites like Harry Potter and The Princess Diaries.

• The London hotel that has appointed a Director of Fun and Adventure – who will make sure that younger guests get a packed lunch to keep them going while their parents insist on dragging them around the tourist sights!

• A family-friendly London hotel which has designed a special Winnie the Pooh playroom with input from Disney. The same hotel also employs a special kids’ concierge to meet its younger guests’ every whim, as well as a “granny nanny” for babysitting. It also arranges a host of fun kids’activities in the park opposite the hotel.

• A central London hotel which has designed a special “mini” afternoon tea for children with treats like rainbow smoothies, sparkly fairy cakes, traffic light fruit kebabs, milk chocolate dinosaurs, alphabet shortbread and so on…

• The 5 star London hotel which registers kids separately on arrival and provides them with tailored services like milk and cookies (at a schedule of the child’s choosing), as well as sweet treats, themed bed linen and even a copy of the Jungle Book…

So it appears that children really are ruling the roost at hotels in London this summer. You can read the full article on family-friendly London hotels at London Hotels Insight.

London Hotels Insight blog editor Rajul Chande commented: “High-end hotels which make an effort to appeal to children are pursuing a sound business strategy. By providing these extra services and amenities, they’re making parents feel it’s worth paying a little more for the peace of mind that comes from knowing that their kids will have a ball. It’s a trend I expect to continue even beyond the summer holidays.”

London Hotels Insight is rated as the most influential social media authority on hotels in London according to independent sites like socialmedialibrary.co.uk and Topsy.com. 

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