Which U.S. airline offers the most comprehensive mobile application? How do they compare to their competition? Which provider shows the best understanding of how to deliver a useful and easy mobile experience? Join Key Lime Interactive as we discuss our findings in a free webinar on June 28, 2011.

(TRAVPR.COM) UNITED STATES - June 15th, 2011 - Key Lime Interactive (KLI), a leader in experience testing, recently performed a competitive review of leading U.S. Airline Industry companies and their mobile properties to discover the current state of the airline mobile landscape. They’ll reveal their findings in an open invitation webinar at 2pm EST on Tuesday, June 28th.

KLI has a history of conducting syndicated research and has shared the results for similar studies in various unrelated industries including Healthcare, Media & Entertainment, Hospitality and Mobile Shopping/eCommerce.

This study compares four (4) existing mobile apps of the largest U.S. airlines in the industry:
• Continental Airlines
• Delta Airlines
• Southwest Airlines
• and American Airlines

Each mobile App (iPhone and Android versions) was compared against a list of standard airline passenger tasks to assess their capabilities and features. Each capability and feature scored was gathered by reviewing each current mobile app and each of their respective websites (via PC) to determine what the most appropriate list of capabilities would be based on what users would expect to complete within a mobile app.

After evaluating each mobile app's capabilities, we compared and ranked each feature to determine which airline was providing the best experience to its customers. User feedback was incorporated to understand the importance and preference of each feature, while current user ratings, from the Android Market and iStore, were included to weigh the real world perceptions of each mobile app. All of these elements were combined to determine an overall score and ranking.

Join us at 2pm EST on Tuesday, July 28th to hear the detailed report about how each company ranks and who produces the best mobile app experience to date.
Registration can be found here https://www2.gotomeeting.com/register/236430331or by contacting sales@keylimeinteractive.com
__

About Key Lime Interactive: KLI is a customer experience research with proven excellence in both quantitative and qualitative user testing. To serve our growing client list of Fortune 100 companies, we conduct competitive research, true intent / voice of customer studies, and prototype studies using quantitative methods. Additionally, we're experienced in moderating one-on-one interviews/ usability studies, focus groups, and eye-tracking studies. Ultimately, our goal is to empower teams using consumer/user experience research data with a perspective that helps them better understand their users and build suitable consumer-driven products. For additional information about our services please contact us at sales@keylimeinteractive.com.

###