By Lisa Israelovitch, CEO & Co-Founder, Umapped
(TRAVPR.COM) UNITED STATES - February 21st, 2017
Traveler engagement is no longer a series of one-off transactions—it's an ongoing dialogue and experience. Consumers today want to interact virtually with products and brands in multiple ways. Social media content and conversations with friends and influencers is one of the first places people go for travel planning. Smartphones and connected devices have opened the floodgate for businesses to be more in touch with their customers than ever before. (It is estimated that in 2016 there were more than 10 billion mobile devices surpassing the human population). The prevalence of mobile along with new apps like Google Trips have quickly made mobile itineraries a must have for travel brands, not a nice to have.
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For some travel brands, taking on the demanding, modern-day, tech-savvy traveler is a daunting proposition. But it doesn’t have to be. Consumers can reach out to a business through any channel and receive a response that meets their immediate, personal need. By connecting the “data dots,” travel brands can enhance customer service by helping customers discover relevant content and trip options that match their trip objectives and preferences. When data is used to its fullest, it reveals powerful insights, enabling brands to evolve from campaigns and transactional approaches to an authentic dialogue to push out content and messaging that encourages interaction.
The shift from static email confirmations to real-time “living itineraries” with visual and interactive experiences is fundamental to staying engaged with customers before, during and after a trip. While customer engagement is often the top objective for companies considering itinerary solutions, Umapped collaborative itinerary management products also translate to measurable productivity improvements and incremental revenue.
Productivity improvements are made possible by automating the consolidation of bookings and content from multiple data points and layering in real-time communication and collaboration tools. Integrations with CRM, GDS and other itinerary sources add up to significant time-savings.
The combination of itinerary and customer data gives travelers relevant travel services that are embedded and bookable in their online itinerary with a single click. Hotels, local transit, restaurants, and activities can generate commissions between $2 and $50 per booking. Of course, only a percentage of consumers will complete such bookings, but the average incremental revenue across all customers should generate incremental revenue of about two to three dollars on every trip you sell.
The collaborative nature of Umapped also lets travelers connect to their social channels, making your customers’ experience with mobile itineraries more genuine and personalized beyond just their itinerary logistics.
But how can you measure the incremental value that collaborative itinerary management delivers for both you and your customers?
ROI value of collaborative itinerary management
>Productivity and efficiency gains: 10X-15 X
>Average incremental revenue per trip: $2-$3
>Brand and customer engagement: Priceless!
As people travel for leisure or business, they are seeking the greatest experiences while avoiding as much hassle as possible. Umapped helps travel and hospitality brands become more agile and responsive to consumer signals, activating profitable and engaging relationships at all stages along the travel journey. If you are easily accessible to your customers, you can save money, generate incremental revenue, and build stronger brand appreciation.
Check out the Umapped Productivity Boost and Revenue Boost Calculators to uncover opportunities that you may be missing and their potential impact on your bottom line.
For more information or to schedule a live demo, visit umapped.com.
About Lisa Israelovitch
Lisa Israelovitch is a visionary entrepreneur with a love for travel and growing businesses that solve big problems. As the CEO and co-Founder of Umapped. Lisa brings over a decade of experience in the hospitality and real estate industry, ranging from large public companies to building start-ups from a promising idea into a million-dollar success story.
Umapped is the award-winning collaborative B2B2C itinerary and experience platform for the travel industry. Available as a white label and API solution, Umapped helps leading global brands and travel advisors engage with their customers throughout their travel journey by delivering interactive, media-rich consolidated mobile itineraries with relevant offers, content, messaging and advice. The pioneering platform also maximizes productivity and streamlines business workflow. With the Umapped API, developers can easily incorporate the unique functionality as part of their own applications and solutions. To learn more visit umapped.com.