Aloft South Beach wraps guests in a warm and buzzing environment from the moment they enter the property by offering an array of modern amenities, intuitive technology, and playfully engaging spaces surrounding their 235 loft-like rooms. It also ushers in Continental Miami, an exciting new dining destination established by acclaimed restaurateur Stephen Starr. Building on the foundation of the historic 1954 Ankara Motel, the Aloft South Beach has taken great care to preserve the Art Deco-inspired architecture on the exterior while breathing fresh life into a newly constructed interior with contemporary elements. The design and furnishings were chosen to strike a balance between the hotel’s relaxed spirit, its Miami Beach location, and the structure’s historic significance. Components of the hotel that have retained their original form include the classic brick walls of the Historic Wing, refurbished Ankara Motel signage and the pool shape. Inside, modern design takes center stage as a translucent staircase welcomes guests into the thriving two- story atrium with custom leather wrapping and a striking light fixture inspired by drum cymbals.