Coral Beach Resort Sharjah is undergoing an AED 15 million upgrade that will reinstate the hotel as the city's premiere resort - a distinction it has long enjoyed.

(TRAVPR.COM) UAE - July 14th, 2014 - Coral Beach Resort Sharjah is undergoing an AED 15 million upgrade that will reinstate the hotel as the city's premiere resort - a distinction it has long enjoyed. The extensive three-phase refurbishment will enhance the entire property and will take up to 16 weeks to complete. Laurent A. Voivenel, CEO, HMH - Hospitality Management Holdings said, "The Coral Beach Resort Sharjah is a fantastic property and has established a solid reputation of being one of the finest and most popular resorts in the city. The investment was necessary as the hotel was beginning to look tired. With the completion of this project, we will be in a stronger position than ever to step up to the challenge against some of the city's upcoming competition and attract new business while retaining our loyal accounts".

The hotel is going through a complete overhaul with the revamp of guestrooms, bathrooms, corridors, lobby, hotel entrance, banquet halls, swimming pool, kids club, tennis court, landscape, main kitchen, stores, etc. Laurent stated, "It is not a question of putting band aids by simply replacing the mattresses, changing carpets or applying a fresh coat of pain. The idea is to preserve the resort's spirit while upgrading full range of front and back-of-the house facilities and equipment to improve the guest experience. We are looking at an exciting new design with more contemporary colour palette that will refresh and revitalize the guest rooms and public areas. Technology and productivity are central to the design and will radically improve the quality of the facilities. A major highlight will be restoration of the hotel's lobby that will be completely reconfigured and redesigned".

Coral Beach Resort Sharjah will remain open throughout the refurbishment and will continue to operate on a reduced scale. Work kicked off about three weeks back and is progressing well.  The revamp will not impact the operation. Laurent assured, "All care is being taken to make sure there will be no inconvenience or disturbance to our guests during the upgrade. We don't want to disrupt the experience for the customers who booked with us during this time. Therefore, during the period only four floors will be operational".

The Coral Beach Resort Sharjah features 156 spacious rooms, many with panoramic sea-view. A major attraction is the wide repertoire of dining options with menus to cater to every taste. The resort is located on one of the emirate’s most stunning beaches and features a range of leisure activities for all ages, including the Rimal Club, state-of-the-art fitness centre, children’s pool, indoor playroom and complimentary Kid’s Club as well as tennis (By Clark Francis Tennis Academy), badminton, volleyball and two outdoor swimming pools.

For more information about the hotel, visit www.hmhhotelgroup.com/coralbeachresortsharjah

About HMH
Founded in 2003 in Dubai, HMH – Hospitality Management Holdings is a fully-integrated hotel management company that prides itself on being the first hotel chain in the Middle East to offer alcohol-free safe environment. It provides hotel owners and developers a broad spectrum of comprehensive management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from budget to luxury. These include The Ajman Palace, Coral Hotels & Resorts, Corp Hotels, ECOS Hotels and EWA Hotel Apartments. Through its dynamic operation and strategic expansion in the Middle East and North Africa, HMH has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. Its existing portfolio features 20 properties located in some of the most desirable destinations across the MENA region, as well as a healthy pipeline of hotels under development.

For more information about HMH please visit http://www.hmhhotelgroup.com

For media contact:
Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: 050 697 5146
h.bakht@mpj-pr.com
http://www.mpj-pr.com

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