Adventure Travel Leader Launches New Logo that Speaks to the Strength of the Brand’s Passion for Exploration

(TRAVPR.COM) USA - October 18th, 2012 - SEATTLE, WA – Zegrahm Expeditions, the leader in small-ship expedition cruising and overland adventures, is pleased to present the company’s new logo. The updated mark aims to retain Zegrahm’s original strong brand presence while bringing in a more modern look and feel. The enhanced globe showcases the company’s commitment to endless in-depth exploration, while the new blue and green color palette emphasizes the company’s dynamic line-up of small ship and land itineraries.

“Zegrahm is a world class adventure company, and we want to share our passion for unique experiences on all seven continents with like-minded travelers,” stated Edwin Blythe, President of Zegrahm Expeditions. “We wanted our logo to present our spirit of adventure and desire for discovery, and we feel the new look captures that sentiment.”

Zegrahm is currently rolling out the new logo on the company’s website and marketing materials. The new look will be on Zegrahm’s website and blog this week. It will also be included in the Fall Traveler’s Guide, the company’s biannual round-up of everything Zegrahm from upcoming expedition line-up and travelers stories to gear recommendations and latest news. The Fall Traveler’s Guide is also being distributed this week and includes a sneak peek at 2014 expeditions.

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Seattle-based Zegrahm Expeditions Inc., founded in 1990, is a leading adventure travel company specializing in small-ship expedition cruises, tours, and safaris to remote and intriguing destinations around the world. Led by expert guides and lecturers, Zegrahm itineraries are carefully crafted and all-inclusive, feature deluxe accommodations, and operate in all seven continents.

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