Following another successful 6 months, when occupancies topped 98 per cent in the first half of 2012, management at Corp Executive Hotel Apartments – Al Barsha have reviewed the elements that have contributed to the positive profile of the property in the competitive Dubai hotel sector.

(TRAVPR.COM) UAE - July 12th, 2012 - Following another successful 6 months, when occupancies topped 98 per cent in the first half of 2012, management at Corp Executive Hotel Apartments – Al Barsha have reviewed the elements that have contributed to the positive profile of the property in the competitive Dubai hotel sector.

According to General Manager Aamir Pervez, innovation is key as well as sound operational products and procedures: “To win, one must lead, but we have also established a 10 point formula that defines our vision for both staff and guests,” he said.

“The fact that we have an outstanding product, facilities and location in Dubai’s growing hub Al Barsha is a definite plus, but there are other basic strategies that we have put in place which include a pragmatic business plan, integrated marketing and aligned sales tactics … all underpinned with an uncompromising commitment to quality.”

The five-star service delivered at the Corp Executive Hotel Apartments is the result of an unbeatable team spirit that encompasses all staff from the general manager to the front office, housekeeping and all others that work hand-in-hand at different levels, he added.

“Our cross-training initiative where staff work in different departments to gain experience of all elements of operations has been a great success in enhancing the overall team spirit as well as improving guest satisfaction – and we have also benefited from following up on feedback from customers to create greater loyalty among both business and leisure sectors.”

Meanwhile, the Corp Executive Hotel Apartments has gained prominence in the local community by organising a series of art exhibitions and cultural events, placing the spotlight on local as well as international artists.

“We aim to enhance our role as not just a hotel but as a centre where people come to meet, to socialise and to enjoy something a bit different, such as an exhibition of tea pots for instance,” said Mr Pervez.

“This not only stimulates loyalty and word-of-mouth recommendations but also opens up new profit centres, which all helps to generate the return on investment that is a priority for any hotel owner.”

The 143-unit Corp Executive Hotel Apartments – Al Barsha is located next to the Mall of the Emirates, offering smoking and non-smoking apartments, some with balconies, and all featuring a separate lounge, kitchen, guest toilet, bathrooms with walk-in showers and televisions in both living room and bedroom.

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