Trusted nonprofit auctions delivers qualified vacationers to timeshare resorts.
(TRAVPR.COM) UNITED STATES - 22nd June 2010 - BiddingForGood, the leading cause-related e-commerce platform connecting consumers and marketers to thousands of trusted nonprofit auctions delivers qualified vacationers to timeshare resorts.
Why do online charity auctions work for timeshares?
1. Drives consumers to the property. Online charity auctions have a quality of trial in a trusted consumer environment with high consumer engagement with the resort before visiting.
-Robin Brown, nationally recognized hotel executive and real estate developer (Four Seasons, Mandarin Oriental), says “The timeshare industry needs trusted marketing channels as the old ways really were not good for the industry. BiddingForGood is a huge marketing opportunity for properties that target affluent families."
2. Delivers a strong consumer demographic (qualified, educated, and affluent) who have financially competed to experience a timeshare property.
- A 2009 ARDA research study shows just how important it is to get the vacationers to have a pleasant experience at a resort, showing that 48% of the first time buyers of timeshares had stayed at the resort previously.
3. Unique channel that reaches affluent consumers through their trusted schools and causes. There are no skeptical guards up when visiting the resort.
-“Getting consumers onsite to experience the resort is crucial to us”, says Reyna Ann Haseman, Director of Incentives for Premier Cancun Vacations.
BiddingForGood has been providing Premier Cancun Vacations marketing value and has delivered qualified people to their properties successfully for 2 years. Timeshare vacations, located at two of their luxury properties, are given in exchange for a marketing micros-site with deep engagement. The vacations are placed into the online charity auctions where affluent bidders engage and choose to bid on the vacation stay.
BiddingForGood’s Marketing Program:
-Educates consumers driving a high level of engagement
-Competitive dynamics – drives consumers desire to win a stay at the property
-Controlled online sales message through cause-marketing channel
Premier Cancun Vacations Results with BiddingForGood’s Program:
o 17% of winners have stayed
o 40% have made their reservation
o 10% of those who have stayed have taken a tour/ meeting
o Very satisfied with sales from program
Type of Person BiddingForGood Delivers to Resorts:
o Is a traveler/ likes to travel
o Knows what they want
o “more qualified”
o Most are families (Cancun)
o Average age is 35 – 45 years old
o 2 marketing properties
o Cancun properties:
o Oceanside: 150 units
o Laguna Golf 47 units
“We like the cause connection BiddingForGood offers and it is an excellent way to get certificates into qualifies hands, hassle free. We welcome BiddingForGood’s winners to come and experience our resorts.”
–Reyna Ann Haseman, Premier Cancun Vacations.
BiddingForGood is the leading cause-related e-commerce platform connecting consumers and marketers to non-profit fundraising auction events. BiddingForGood is approaching $100 million generated for non-profit organizations by allowing them to expand their bidder universe and access a new source of items. Clients can secure more items by delivering a stronger and more measureable marketing value to item donors to ultimately raise more money from more participants as well as BiddingForGood’s donated item program. The company works with dozens of brand marketers through a unique product advertising program to enable them to efficiently reach affluent donors just as they are spending in a trusted environment. This cause marketplace can be experienced at www.BiddingForGood.com