B2B, Holiday Rental company celebrates the high caliber of North American travel agents with an exclusive offer - One year free access to the first 1,000 agents
(TRAVPR.COM)UK - June 7th, 2012 - With the upcoming Olympics setting the city alight, London-based international holiday rental website www.iavra.com are marking the occasion with a special offer to travel providers across North America – one-year free access. “Having focused our marketing efforts predominantly on Europe over the last 12 months, we thought it was the opportune time to launch our product on a large scale to the North American travel market. We recognize the high standard of professionalism from our international neighbors and we know that they will appreciate the value add of joining IAVRA”, explains partner JC Moquette.
The top European travel agents and concierge companies are already using IAVRA.com to deliver holiday rentals to their clients in a secure, professional and effortless way. They appreciate that the platform provides a simpler, more cost-effective way to do business; that it extends beyond the remits of a typical listing site, providing a comprehensive platform with tools that make the process of offering holiday rentals far easier. Those currently working in the holiday rental industry are aware that it currently lacks standard practice, with pricing and commissions rarely transparent and agents unable to be certain that they are dealing with villa agents with direct owner contact.
IAVRA was developed to help introduce a more standardized process and to make it easy for travel agents not yet maximizing the potential of property rentals to do so. “As we move in and out of difficult economic times, many smart agents want to find new revenue streams but without having to make major investments in time, training and money. IAVRA offers the solution,” says Moquette.
The one-year, no obligation, free trial gives North American agents immediate access to IAVRA’s growing database of over 3400+ international properties and the opportunity to experience for themselves the unique benefits of using the platform. Client agents (travel agents and concierge companies) can easily and professionally offer villas, chalets and city apartments from over 49 countries to their clients year-round. The IAVRA platform offers a number of invaluable features that cannot be found on any other property rental site. Travel agents need only search one site to have access to an international portfolio of the world's top properties, represented by the regions' best agents.
The comprehensive platform eliminates the need for having to trawl the web for a property that meets a client’s specific requirements, thus saving agents time and money. Travel agent subscribers can send out brochures from multiple villa agents in a cohesive way with their own branding and contact information. The platform allows agents to do very tailored searches without having to contact the villa agents for information and agents can even identify the properties that will give them the highest commission. And a quicker response time ensures that clients are not lost to other online competitors or to Google.
The B2B website for travel professionals is a closed platform for subscribers-only, and revolutionizes the holiday rental industry by directly connecting travel providers and villa agents on a global level, expanding the potential client base of both and increasing the number of enquiries. It serves as a marketing tool, providing travel agents with access to an expanded portfolio of villas and giving villa agents increased exposure for their holiday rental properties. Created by business professionals with backgrounds in marketing, digital, and travel, the concept of IAVRA was born out of frustration with the lack of transparency and efficiency in the holiday rental industry. According to partner Sybil Napolitano, “As travel professionals ourselves, we were well-acquainted with the problems involved with renting holiday properties and we knew there had to be a more efficient way of doing business.”
According to Douglas Quinby, author of PhoCusWright’s European Vacation Rental Marketplace: 2011-2013 report, “wherever you’ve got fragmentation and complexity, you’ve got some really great opportunities for innovators to step in with some new models that really change the dynamics of the marketplace, drive new efficiencies, and, in many cases, upset the established order of things”.
IAVRA is challenging the industry norm with its B2B platform that champions travel agents as playing a vital role in the holiday rental sector. As Time Business notes, “[As consumers] we think we want unlimited choice, but what we really want is the illusion of choice and a trusted screener to help us choose.”
Travel Professionals not only offer expert knowledge but can also provide the timesaving support that makes their service worthwhile and often not at an extra cost. In most cases the agent is working off commissions from the suppliers and is not charging the client extra fees. With IAVRA, all properties are listed at the most competitive price and the rates are inclusive of the guaranteed minimum 10% commission to the agent.
IAVRA is for smart agents looking for new revenue streams and the tools that will help them save time and make more money. As partner Tianna Moquette explains, “We are well aware that our clients’ most valuable asset is their time. If agents are going to consider tapping into the holiday rental market then the process needs to be easy, efficient and cost-effective.
IAVRA’s business objective is to make it effortless and profitable for travel professionals to offer holiday property rentals.” The one-year free trial is the perfect opportunity for travel professionals to test the platform without any financial risk and minimal time-investment. With an IAVRA subscription agents have access to an international network of vetted, quality agents on a trusted platform.
The special North American promotion is only available to the first 1,000 agents. Sign-up for the one-year free trial on www.iavra.com and quote promo code: NAPR365.
If you are a Travel Agent based outside of North America, IAVRA has a Spring Promotion of €35 a month for the first year (following a 30 day free trial), promo code: MAYPROMO.
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