Specialist tour operator Wildlife & Wilderness has appointed travel SEO firm Turismotec Ltd to implement an SEO campaign for their website www.wildlifewilderness.com

(TRAVPR.COM) UNITED KINGDOM - 3^rd June 2010 - Turismotec has been contracted to research, plan and execute a natural search marketing campaign for the Wildlife & Wilderness website with the objective of delivering increased exposure in the main search engines for a number of target search phrases.

The campaign will focus on search terms relating to wildlife holidays and travel in core destinations including Costa Rica, Canada, Australia and Peru.

"Wildlife & Wilderness has used natural SEO to reasonable effect for a number of years for marketing safari holidays and adventures now but felt it was time to enhance possibilities by using a more targeted approach such as that which Turismotec could offer us" says Dr. Steve Banner, Director of Wildlife & Wilderness Ltd.  "Of course we are expecting great things and are looking forward to working closely with Mark Scriven of Turismotec to ensure a highly successful partnership" says Dr. Banner.

The natural search marketing plan for the Wildlife & Wilderness website will incorporate site content optimisation combined with content distribution strategies, online PR and social media campaigns to ensure the site achieves maximum online exposure for the target search phrases.

"We are delighted to have the opportunity to work with an established and high quality tour operator like Wildlife & Wilderness" says Mark Scriven, Director of Turismotec Ltd. "They have a unique and very strong product offering and our job will be to maximise the exposure of these products in the online marketplace" says Scriven.

The campaign will commence in June 2010.

About Wildlife & Wilderness
Wildlife & Wilderness is a team of enthusiastic professionals that design tailor-made wildlife holidays and journeys for individuals, couples, families and private groups to some of the world's most inspiring destinations.

The company was founded over 13 years ago by Dr. Steve Banner, a biologist with a life-long enthusiasm for nature and wild places together with some reasonably serious independent adventure travel experiences having trekked and climbed in numerous countries.

Wildlife & Wilderness is committed to sustainable tourism that minimises environmental and cultural impact and rewards local enterprises.

For more information about Wildlife & Wilderness please visit www.WildlifeWilderness.com or call 0845 00 44 599.

About Turismotec
Turismotec is a leading specialist search marketing agency for the UK and European travel and leisure industry. Turismotec has been creating and delivering highly effective online travel marketing campaigns since the year 2000 and has built up a loyal client base in many countries.

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