UK holiday park-owner and operator Bridge Leisure Parks selects LeadGenerators to manage their search marketing strategy.
(TRAVPR.COM) UK - March 29th, 2012 -
Bridge Leisure Parks, the owner and operator of holiday parks across the UK, has appointed London-based online marketing agency LeadGenerators to manage their search marketing strategy.
As part of an ongoing acquisition program, including Sand le Mere Holiday Park in East Yorkshire and Trevella Caravan and Camping Park in Cornwall (in a deal valued at £15m), the new partnership with LeadGenerators will help facilitate the Milton Keynes-based company's growth plans in the domestic travel sector.
Andrew Howe, Chief Executive of BLP, said: "We were impressed by LeadGenerators’ thorough approach to Paid Search and are looking forward to achieving increased online profitability metrics as a result of their search marketing strategy."
The former Chairman of Weststar Holidays and GB Holiday Parks added: "We're very much looking forward to working with them."
In addition to owning and operating caravan sites in the UK, Bridge Leisure Parks, through the subsidiary of Bridge Leisure Management, also provide consulting and management services to owners and lenders in the domestic travel industry. The Bridge Leisure team combine more than 60 years of hands-on experience in the management and development of leisure businesses.
Frank Orman, Managing Director of LeadGenerators, said: "After successfully managing the search marketing strategy for Canvas Holidays for many years, we're thrilled to be able to give Bridge Leisure Parks the benefit of our experience and knowledge in this industry niche.
"Harnessing this particular expertise, as well as our ten years experience in the travel sector, we will be able to shape a more adept search marketing strategy which will help boost their revenues and precipitate any growth plans."
To learn more about LeadGenerators, visit www.leadgenerators.co.uk, or call them on 0208 878 3739. Alternatively, for more information on Bridge Leisure Parks, visit www.bridgelesireparks.com.