HostelBookers has announced today that it has signed a deal with WAYN, a travel social networking site.

(TRAVPR.COM) UNITED KINGDOM – 5th March 2010 – The partnership will allow the hostel and budget accommodation company to build its presence on the social media platform, where it can listen and engage with customers to deliver a better service. Upcoming campaigns and competitions will be promoted through the site too. David Smith, HostelBookers COO, said: “We are continually looking for strategic and mutually beneficial partnerships and being live on WAYN is a big step forward in the social media market.”

He added: “We truly believe that social media has modernized the business community and is becoming the new tool for effective business plans. The ability to provide our customers with what they want through a medium they choose is something that really appeals to us.”

Marta Datkiewicz, WAYN Product and Marketing Manager, said: “HostelBookers is a dynamic, young company with a similar passion for travel. We’re confident that by working with them we can help create vibrant, interactive communities no matter where you are in the world.” WAYN is present in 251 countries and has grown from 45,000 users in its launch to over 15 million.

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