This year, for the first time, the bloggers' journeys was included in the action plan, as part of the online promotional strategy. Trips for representatives of North American and European shipping companies are also included. All of this is organised so that Malaga's tourism statistics and knowledge on the city keeps on increasing.

(TRAVPR.COM) SPAIN - January 11th, 2012 - In 2011, a large number of professionals in the tourism sector, such as travel agents, tour-operators and journalists, discovered the province of Malaga.

The student sector has also been an important factor in promoting Malaga's tourism, with their very own product "Live Spanish in Malaga", that has allowed students to get to know Malaga's capital city and Spanish courses for foreigners, whilst enjoying some of the sights it offers like the Alcazaba, the Gibralfaro Castle, the beaches, the Pedregalejo area, the historical centre, the Roman Theatre, as well as the museums such as the 
Picasso, the Thyssen, the Automobile or Picasso's house of birth.

These visitors come from various markets, mainly from Europe, like the German, French, British, Scandinavian, Italian, Dutch and also Russian, recently one of the fastest growing.

The press trips, meanwhile, are done in specialised or generic ways of transport with the aim to improve the knowledge on the destination, mainly amongst the general public.

These encounters occur all year round, although it's actually during the well-known 'Holy Week' or during the famous Malaga fair when they come come in large numbers, covering reports, news and broadcasting special information to get to know any kind of event that has some sort of effect on society and that want to promote themselves not only in other parts of Spain, but worldwide too.

This year, for the first time, the bloggers' journeys was included in the action plan, as part of the online promotional strategy. Trips for representatives of North American and European shipping companies are also included. All of this is organised so that Malaga's tourism statistics and knowledge on the city keeps on increasing.

If you have ever thought about visiting Spain, Malaga is, without a doubt, a destination to bear in mind with a very attractive tourist offer. Thanks to companies like Malagacar.com, for example, where you'll get great discounts and a top quality service for  car hire Malaga if you arrive at Malaga passing through Malaga Airport.

Don't forget to plan your trip ahead!

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